How PickAds scores Meta ads
Updated weekly · Public Meta Ad Library data
Every ad in PickAds gets a 0–100 Signal Score from public Meta Ad Library data. It reflects how much an advertiser appears to be investing in a creative — not your ROAS or private account metrics.
What drives the score
Weights reflect what we can observe without access to private ad account performance.
Up to 30 pts
Run duration
How many days the ad has stayed active in Meta Ad Library. Longer runs suggest the advertiser keeps spending on the creative.
Up to 25 pts
Variant count
Number of ad variations tied to the same creative. More variants often mean the team is scaling a concept across audiences or copy.
Up to 10 pts
Delivery breadth
Estimated reach across Facebook and Instagram placements. Broader delivery can indicate confidence beyond a single channel test.
How to read the numbers
Use tiers to prioritize clone research — always validate in your own campaigns.
Winning
80–100
Strong longevity and scaling signals. Prioritize these for structure research — then validate with your own tests.
Promising
60–79
Early traction or mid-scale investment. Worth watching in your niche feed and weekly digest.
Testing
Below 60
New, short-run, or limited variants. Useful for format trends — not yet proven spend signals.
Important disclaimer
Signal scores come from public Meta Ad Library data only. PickAds does not access your ad accounts or private performance metrics. A high score means the advertiser appears to be investing in the ad — it does not guarantee results for your brand.
Data refreshes weekly. Coverage expands as we add niche keywords across categories.